American Express Travel Debuts Website Redesign
Refreshed Website Offers a More Personalized, User-Friendly Experience
NEW YORK, November 16, 2012 — American Express Travel announces a redesign of the brand website that will deliver an intelligent, user-friendly interface to customers. The newly enhanced amextravel.com, developed in partnership with Orbitz Worldwide, features an upgraded Pay with Points experience, making it easier for American Express Cardmembers to redeem Membership Rewards® Points for travel; the ability to create a personalized travel profile to store travel preferences; and a new Travel Insiders page, connecting consumers with Travel Counselors, who have highly developed expertise in destinations and special interest areas.
“We want our consumers to have the best possible experience with American Express Travel, whether they’re booking online or with an agent,” said Lisa Durocher, senior vice president and general manager of American Express Travel. “The new and improved website combines the ease of booking online with the customer service and expertise American Express is recognized for.”
The website now features a simplified Pay with Points experience, allowing Cardmembers to utilize the popular benefit to offset travel costs by using Membership Reward Points to pay for a portion or all of a flight, pre-paid hotel, rental car, cruise or vacation booking. Immediately upon logging in to the refreshed website, Cardmembers will now see the amount of Membership Rewards Points available in his or her account and the cost of upcoming trips in points before they book. At any time prior to completing eligible bookings, consumers have the option to pay with points and choose how many points he or she may want to allocate for the trip.
The new web experience also provides Cardmembers with a unique travel profile where they are reminded throughout the booking experience of their available Cardmember benefits – for example a Platinum Card member might be prompted to utilize airport lounge access for a booked flight, while a Gold Cardmember might be notified of benefits exclusive to them. The profile also stores past and future bookings, travel preferences such as window or aisle seat for air travel, and loyalty program information for airlines and car rental companies so that consumers can easily navigate through the online booking process.
For those seeking the guidance of a travel agent, the new Travel Insiders page enables consumers to connect with an expert that matches his or her travel needs. Travelers can select an agent with specialized knowledge in one of 80 destinations and over 20 special interest areas, such as Destination Family or Culinary and Wine.
The newly enhanced website is a collaboration with Orbitz Worldwide, whose distribution partnerships deliver superior technology and exceptional service to power customized travel solutions for thousands of partners globally. Other site benefits include: 24/7 customer service, competitive rates, and for Cardmembers, one extra Membership Rewards Point on each eligible dollar spent when booking travel through the website using an eligible, enrolled American Express® Card.
About American Express Travel
American Express entered the travel agency business in 1915 and today operates one of the world’s largest travel agency networks in more than 140 countries worldwide.www.AmexTravel.com
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
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SOURCE: American Express