American Express Brings #AmexAccess to First-Ever Panorama Music Festival in New York City as Official Payment Partner
Global Service Brand American Express Brings Interactive Experience to Festival-Goers at Panorama
NEW YORK, July 21, 2016 — American Express will bring Card Members #AmexAccess this weekend as part of the inaugural Panorama Music Festival making its debut July 22-24 in New York City’s Randall’s Island Park. Through its partnership as the official payment partner of the New York City festival, American Express will provide unique experiences both in the Panorama app, as well as onsite in its two-level American Express Experience tent. All festival-goers will also be able to use credit cards at all merchants on the festival grounds.
“We are focused on creating and delivering unparalleled experiences in unique and unforgettable ways,” said Walter Frye, Vice President of Global Experiential Marketing and Entertainment Partnerships for American Express. “With Panorama, we wanted to combine our assets – our scale, digital technology and passionate community of Amex music lovers – to deliver an elevated and differentiated experience for our Card Members. This partnership represents our continued efforts to deliver unique benefits to Card Members in an innovative way by combining our Card Member’s love of music and digital technology.”
Onsite at Panorama
Amex is expanding its on-site presence at the music festival with its American Express Experience, where all guests are welcome. On the first floor there is a unique 360⁰ photo op where guests are invited to light up NYC and a DIY sunglass station where people can assemble customized sunglasses. Festival-goers are encouraged to post to Snapchat using the American Express Panorama Snapchat geo-filters that will be available throughout the festival weekend. Card Members and a guest are invited to relax and recharge with exclusive access to the Card Member club, located on the second level of the American Express Experience. Second floor amenities include a dedicated bar to purchase drinks* mobile charging and complimentary wifi.
#AmexAccess in-app at Panorama
For exclusive rewards and offers for Panorama, Card Members will be able to enroll their American Express U.S. Consumer or OPEN Small Business Credit or Charge Card in the iOS Panorama App via the #AmexAccess in-app integration. Card Members will be able to use their americanexpress.com User ID and Password to log-in and connect with the official iOS Panorama app to receive a spend $10, get $10 back offer, redeemable when they use their enrolled American Express® Card at participating onsite merchants throughout the festival. Not all Cards are eligible, for offer details and terms, click here.
By enrolling in the #AmexAccess program in-app, Card Members will also be eligible to receive additional rewards onsite.
The American Express integration in the Panorama mobile app experience is available on the iOS platform only and not on the Panorama app for Android.
*Must be at least 21 years of age to consume alcoholic beverages. Please drink responsibly
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PANORAMA is a music, art and technology festival produced by Goldenvoice. The event, which will be held at Randall’s Island Park, located in New York City July 22-24, 2016. Over the course of 3-days, over 64 artists will take the stage including headlining performances from Arcade Fire (Friday), Kendrick Lamar (Saturday), and LCD Soundsystem (Sunday) surrounded by an interactive, experiential tech installation known as, THE LAB. PANORAMA will celebrate New York City’s position as both a capital of entertainment and hub of innovation. For the complete line-up and festival offerings log on to, http://www.panorama.nyc/
SOURCE: American Express