American Airlines and Roundabout Theatre Company Announce Renewal of Major Relationship in New York City
American Airlines Theatre Keeps Bright Lights on Broadway
FORT WORTH, Texas, Sept. 9 /PRNewswire/ — American Airlines announced today a three-year renewal of its relationship with Roundabout Theatre Company for the American Airlines Theatre in New York City. As part of the agreement, the Theatre will retain its name, and American will continue to receive hospitality and promotional benefits from Roundabout.
American Airlines has been a proud sponsor of Roundabout for the past 10 years and a strong supporter of arts and entertainment for decades. Roundabout is a cultural institution offering significant contributions to the New York community.
In celebration of the continued relationship, American is running a sweepstakes that will reward one lucky winner with a once-in-a-lifetime New York experience, featuring round-trip air transportation to New York, exclusive tickets to a show at the American Airlines Theatre, hotel accommodations and dinner for two at New York hotspot, Aureole. To enter the sweepstakes, participants can log on to www.aa.com/theatre and fill out the appropriate information for their chance to win a New York theatre experience with American Airlines.
"American's relationship with Roundabout Theatre Company is extremely important to us," said Art Torno, Senior Vice President for New York – American Airlines. "This allows us to continue to strengthen our ties with New York, the theatre community and our customers."
American will continue to actively promote its relationship with Roundabout by offering unique promotions throughout its global network. Later this year, the airline will launch a national promotion that will give customers a chance to win a fantastic New York experience, including tickets to a Roundabout production at the American Airlines Theatre.
"We are so proud to continue our relationship with American Airlines," said Todd Haimes, Artistic Director of Roundabout. "The American Airlines Theatre has become part of the fabric of the Broadway community and their support has helped us continue to stage great theatre for a diverse audience. It has also helped to sustain our commitment to bringing arts education programming to thousands of our city's public high school students. American Airlines is truly an outstanding corporate citizen and we look forward to continuing our relationship."
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SOURCE American Airlines